Diversity and Digital Transformation: How Fujitsu Uses Innovation to Improve Inclusion

Fujitsu Network Communications is one of the leading companies in America when it comes to networking technology and solutions. They haven’t just made a name for themselves in tech, however. They’ve also made a huge impact when it comes to diversity and inclusion in the workplace, focusing on initiatives that help balance the makeup of the workforce and ensure all types of people have access to opportunities for advancement and career growth.

Greater Diversity and Increased Inclusion Equals Better ROI

As a diversity and inclusion champion, Fujitsu values the opportunity to enable collaboration and participation from a wide range of people. By making a concerted effort to be inclusive and invite a diverse group into the process, they have become the leader in a digital transformation that is rapidly reshaping the technological landscape. Empowering more people to have input has resulted in solutions that serve a larger group of people and meet a wider range of needs across a larger spectrum of the population, thereby increasing ROI.

Fujitsu is Led By Champions of Diversity

Fujitsu doesn’t simply uphold a general philosophy of inclusion and diversity. They also place leaders at the helm of the company who make acceptance and diversity a priority in hiring, promotion, and all facets of corporate life.

One such leader is Director of ICP and North American Carrier Sales for Fujitsu, Heidi Westbrook. Recently interviewed at the Women in Comms conference in Austin, TX on May 14, 2018, Westbrook explained how Fujitsu’s open work culture doesn’t just impact the machines people work with and the processes they use, but also defines the makeup of the company and the opportunities to which people have access.

As a female leader in a traditionally male-dominated industry, Westbrook encourages women and those who feel in the minority to advocate for themselves at work. She feels that, while self-advocacy is a forced or learned skill, it can also be encouraged by having a network of people around that know your value and are familiar with the unique talents you have to contribute to the organization. Westbrook reminds women that while they absolutely face unique challenges in the workforce, those challenges can be used to make them stronger. For example, women who are mothers and have families at home, she says, can succeed at both, noting that when someone does well at home, they typically do well at work– and vice versa.

A final piece of advice from Westbrook: Have discussions about goals and remember what your talents are, without ever losing confidence in those talents. Women should remember that they are delivering value to the organization because of what they bring to the table, and keep focused on their strong points, no matter what obstacles they face.

Watch the entire interview with Westbrook here: https://www.lightreading.com/business-employment/women-in-comms/fujitsus-sales-director-be-your-own-champion/v/d-id/743119

At Fujitsu, company leaders understand that diversity spurs innovation and leads to more successful digital transformation. By focusing on diversifying the workforce and opening up opportunities to people of all races, genders, backgrounds, and more, the company does important work to create a more open and welcoming world.

About Danna Melcher