As service providers explore the meaning of digital transformation and “cloudification,” an exciting range of possibilities and potential innovations is emerging. With so many ideas and possibilities to choose from, it’s smart to start with a simple premise: prioritize projects that create customer value. From digital customer engagements and data-driven insights to productivity innovations, cloud-capable solutions that emphasize value first and foremost must be top priority for successful digital transformation.
The goal of reinventing customer interactions with short-term, high-value projects exerts strong influence over digital transformation or cloud migration strategy and activities. Cloud-capable technologies provide a platform for actualizing that strategy and activity, delivering return on investment in the form of rapid benefits, and flexing along with changing market conditions without sacrificing profitability or purpose.
Cloud-Capable Networks Need a Methodical Approach
Cloud-capable architectures with modular, open, and scalable interfaces do much more than modernize legacy systems; these architectures are the basis for a new digital infrastructure that maximizes service delivery; drives down OPEX; and preserves the useful lifespan of existing network investments.
The only way to differentiate the modern network is to incorporate cloud-capable technologies methodically, from core to edge. That includes network equipment; Operations Support Systems (OSS); the way OSS are integrated; and the business processes that support them. Evolving a network in this way, to fully support cloud-based and virtualized capabilities, is no mean undertaking. Many service providers are discovering that a dependable partner and a phased approach help them generate the best outcomes for their customers and their business. This phased approach is a journey in every sense, not least because it is essential to know where you are at the outset as much as it is to plan carefully for the road ahead. Successful cloud migration begins with careful study of the current business environment both internally and externally, in order to create a baseline against which effectiveness, value—and success—can be measured.
Value-Based Perspective Drives a Customer-First Mindset
Regardless of the chosen approach, value must be the connective tissue linking strategy with business transformation and establishing a “customer-first” mindset throughout the network and its operations. Evaluating service offerings from a value-based perspective stimulates innovation that can result in an expanded portfolio of precisely targeted and customized products and services.
Digital transformation extends beyond delivering revenue-generating services faster; there is much more to value than quicker time to market and operational efficiency. Digital transformation enables service providers to continuously and responsively strengthen their existing business and partner ecosystem, driving sustainability and creating trust through innovation. These ecosystems, together with the network itself, are the vital engines that power value creation from within.
Learn More About Digital Transformation and the Cloud-Enabled Network
For an in-depth perspective on each stage of the journey to a virtualized, cloud-enabled network, read our white paper. This paper describes a phased approach to network digital transformation and discusses how to develop an initial baseline for measuring success; what it means to prioritize value; how to plan the path forward carefully; the innovations that generate rewarding customer experiences; and the use of network intelligence and automation to enhance competitive advantage.