Xinyu is a UX architect with over 20 years of experience in UX design, research, process optimization, and cross-functional collaboration, with a track record of success in designing, renovating, and delivering profitable solutions. Since joining Fujitsu in 2015, he has led a hybrid UX team and collaborated with Fujitsu Design Limited (FDL) to support multiple releases of Virtuora Network Controller. He has also provided his team’s design expertise as a service to other teams, improving the UX aspects of several Fujitsu network software initiatives. Xinyu thrives on solving complex business problems by applying a combination of excellence in design and thorough customer research. His team recently organized the first Fujitsu customer advisory board meeting to focus on UX questions, providing a forum to discuss product, usability, training, documentation and tech support issues in order to provide excellent end-to-end customer experience.
User experience (UX) design is a widely accepted role in the consumer software development lifecycle, and, in many cases, has proven to be the key differentiator in winning business. Yet enterprise UX designers still struggle to justify the significance of UX design in the overall development process. Today, misconceptions around UX design lie in the